Social Media Content Strategy for Small Businesses

Posting anything randomly doesn’t work anymore. To grow, your social media content must be planned and purposeful.

Here’s a simple content strategy:

1️⃣ Educate – Tips, how-to content, industry knowledge
2️⃣ Engage – Polls, questions, behind-the-scenes
3️⃣ Showcase – Your products, services, achievements
4️⃣ Social Proof – Testimonials, reviews, success stories
5️⃣ Entertain – Trends, memes, creative reels

📌 Post consistently:

• Instagram = 4–5 posts/week + reels

• Facebook = 3–4 posts/week

• LinkedIn = 2–3 posts/week

Track what your audience loves — and do more of that.

Social media isn’t about followers, it’s about community + trust.